Task:
Fans who worship SRK, have seen his films n number of times. The task was to get such fans hooked to our page, but without shooting anything new.
Content Strategy For BAU:
Using BTS instead of footages from the film, repurposing it, and serving fresh content to the audience.
Result:
Increase in follower count by 1 lakh in 3 months.
Content Strategy:
When the second wave of COVID-19 hit the nation, we took the route of responsible marketing for Red Chillies.
Being sensitive to the situation, posts with only wholesome messaging and feel-good vibes went up on the page.
